case studyclient learns that direct mail Still Wins in a Digital World
Client Challenge
Like many businesses, our client relied heavily on digital marketing to stay connected with customers. For their holiday outreach, they wanted to answer a simple question:
Does a physical holiday card still make an impact compared to email?
Instead of guessing, they decided to test it.
The Strategy
Working with TEAM Concept Printing, the client produced a professionally printed holiday postcard that was mailed to customers. At the same time, they sent a holiday email to a similar audience.
To accurately measure results, each campaign directed recipients to the company's website using separate tracking methods:
Email Campaign: Tracked website link
Printed Holiday Postcard: Unique QR code
This allowed them to compare how each marketing channel performed.
Why It Worked
The Results
The results were impossible to ignore.
The printed holiday postcard generated 150% more website visits than the email campaign. Not only did more recipients engage with the printed piece, but visitors arriving from the postcard also spent more time exploring the website and viewing additional pages.
The client found that the physical postcard created stronger engagement from start to finish.
Inboxes are crowded. Marketing emails compete with hundreds of other messages every week, making it easy for even well-designed campaigns to be overlooked. A professionally printed postcard is different.
Holding a high-quality printed piece creates a more personal experience. It captures attention in a way digital marketing often cannot, and a QR code makes it effortless for recipients to transition from print to online in seconds.
The combination of tactile marketing and digital convenience proved to be remarkably effective.
"We sent both an email holiday card and a physical holiday card. The email included a tracked website link, while the postcard featured its own tracked QR code. 150% more people visited our website from the postcard, and those visitors explored much more of our site. Since then, we've made holiday postcard campaigns a regular part of our marketing. There's something premium about having something physical in your hand that today's saturated digital market simply can't replicate."
— our clientThe TEAM Difference
Print doesn't replace digital marketing. It strengthens it.
At TEAM Concept Printing & Packaging, we help businesses create printed marketing materials that work seamlessly with today's digital tools. Whether it's postcards, direct mail campaigns, catalogs, brochures, or promotional pieces, we produce high-quality print that captures attention and drives measurable results.
When print and digital work together, businesses create marketing experiences that are remembered, acted upon, and deliver results.
Looking to increase engagement with your next campaign? Let's create a printed piece that gets noticed and inspires action.
