In today's climate, environmental issues are taking the forefront for consumers. Studies have shown that 83% of consumers are more loyal to companies with more sustainable practices. Many of them consider sustainability practices when seeking out new brands or services.
As a business owner, moving to sustainable practices often improves your image and appeals to these consumers. Finding a sustainable printing service for your business is an excellent start.
Want to know the benefits of hiring green printing companies? We'll tell you 7 reasons to get started.
What is Sustainable Printing?
Sustainable printing involves switching the elements in the printing process with green alternatives. Materials used for eco-printing include recycled paper, eco-friendly inks, low-energy usage, and digital offset equipment.
These material options reduce the company's carbon footprint. Some printing companies have even started working with waterless printing options to use less water.
Recycled paper is one of the most important parts of sustainable printing. It takes less energy to make new paper from recycled paper than starting from scratch. Recycling one ton of paper also saves 17 trees, while reducing water and oil usage.
Soy ink is an eco-friendly option often used in green printing. Soybeans are plentiful on several farms in the United States, making them an easy alternative. Soy-based inks are affordable, have a long-standing history, and produce rich colors in the printing process.
Waterless printing is often used in sustainable printing. Instead of using water to form non-images on a print, this type of printing uses silicon to repel ink. This uses less energy and water than traditional methods.
Why it Matters
Standard printing is a large source of waste. Paper often ends up in the trash resulting in deforestation to produce more.
Printer cartridges and ink are also harmful to the environment. They contain chemicals, volatile compounds, and heavy metals. These items are often not disposed of in the right way, in turn polluting our landfills and taking many years to biodegrade. Sustainable printing companies work to eliminate these issues.
1. Certification of Sustainable Practices
A commercial printing company that values sustainable practices is likely to have certification. By having third-party proof that they engage in environmentally friendly steps, you can trust that they're doing their part to reduce their footprint.
Certifications may come from the Environmental Protection Agency (EPA), the Sustainable Green Printing Partnership (SGP), US Green Building Council (USGBC), and Certified B Corporation.
2. Boost Your Marketing
By moving to sustainable printing services for your business, you also give yourself an edge in marketing. Many young consumers are looking for brands and products that line up with their desire for a more sustainable future.
As your business becomes more eco-friendly, you can start sustainable marketing to use it as a selling point. The environment is becoming a cross-generational topic that many are passionate about. More people are wanting to make a switch to companies that align with those values.
3. Recycling Programs
Paper waste is preventable because it's a resource capable of reuse through recycling. Green printing companies often take part in recycling programs to reduce waste. When working with a green printing company, they can often provide you with access to these programs for your business.
4. Attract Top-Talent and New Clients/Customers
As more and more people focus on the environment, they're looking for like-minded employers to work with. By getting started with more green practices in your company, you're opening the door to more interest from top talent.
Not only will this new talent pool be able to help continue on your green journey, but their perspective will also attract new ideas and business. Going green makes you stand out to new clients and customers who share similar values. It may even give you an edge over competing businesses.
5. A Commitment to Quality
Eco-friendly printing services have tried and true methods to protect the environment while providing quality prints. When going green, printing companies do several product tests, experiment with different processes, and keep their system up to date to make sure the quality is up to par with standard printers.
6. Variety of Product Offerings
If you want to change to sustainable printing but worry you'll have fewer options available, there's no need for concern. You can get the same products with green printing as you would with standard services. The materials and methods used while making the products are the only differences in the process.
7. Can Be More Cost-Effective
When looking for a printing service, you want a good balance between cost and quality. Choosing eco-friendly services can be more cost-effective. By using energy-efficient equipment, overhead costs are cheaper, allowing them to compete with the prices of standard printing services.
Printing services offer a variety of options at different price points. Request a quote for your business needs and work out an option that aligns with your printing budget.
Transition Your Business to Sustainable Printing Practices
Sustainable printing for your business is a simple yet effective way to reduce your carbon footprint and become greener. Here at TEAM Concept printing, sustainable printing is a top priority in our day-to-day operations.
We train our team members on green procedures and partner with the Sustainable Green Printing Processes (SGP) to ensure best practices and innovation. Our focus is minimizing our carbon footprint while helping companies do the same, all while providing quality printing services.
If you're looking for sustainable printing companies for your business, what are you waiting for? Reach out for a quote