77% of consumers think that print marketing materials drive higher levels of recall than other marketing. While this is great news for those interested in creating custom brochures for their business, we know that many business owners struggle to create effective custom brochures.
When it comes to marketing your business, custom brochures can be a great way to reach new customers and clients. However, if you want your brochures to be as effective as possible, there are a few things you need to keep in mind.
In this quick guide, we'll discuss some of the best ways to make your custom brochures more effective. So, if you're ready to take your marketing efforts up a notch, keep reading!
What Are The Components of Custom Brochures?
Before you create any type of print marketing material such as a custom brochure, it's important to understand the components of successful marketing materials. Here are four components any great brochure should include.
Basic Business Information
Basic business information typically includes the:
This information is often included on the back cover or in a separate insert. Why not include it on the front fold?
The front cover usually features an eye-catching image or graphic, along with the company name and a tagline or slogan. Additionally, the inside pages of the brochure provide more detailed information about the company's products or services.
Attention-grabbing headlines are essential for custom brochures. After all, if the headline doesn't capture the reader's attention, they're likely to just gloss over the rest of the brochure. To write an effective headline, start by thinking about what will resonate with your target audience.
What are their pain points? What are they looking for? Once you have a good understanding of what will grab their attention, you can start writing headlines that pack a punch on your printed brochures.
Action-oriented copy is designed to inspire the reader to take a specific action, such as visiting a website or making a purchase. This is similar to a CTA except that you're creating the desire to take action within the copy itself.
To be effective, the action-oriented copy must be clear and concise, with a strong call to action that is impossible to miss. In addition, the copy should be relevant to the target audience and support the overall goals of the brochure.
If done correctly, the action-oriented copy can be highly effective in driving conversions and achieving results.
Tips for More Effective Printed Marketing Materials
There's no question that printed marketing materials are still an important part of any marketing mix. But with so much competition for attention, how can you make sure your printed materials stand out and get noticed? Here are a few tips.
Define Your Target Audience
Defining your target audience is the first and most important step in creating effective printed marketing materials.
Who are you trying to reach with your message?
What are their needs and wants?
How do they prefer to be spoken to and sold to?
Once you have a good understanding of your target audience, you can begin to craft a message that resonates with them. Keep in mind that different audiences will require different approaches.
For example, if you're targeting businesses, you'll need to take a different tack than if you're targeting millennial moms under the age of 40.
Use High-Quality Images
It's no secret that people are visual creatures. We're drawn to things that look appealing, and we're more likely to remember information if it's presented in a visually striking way.
That's why, if you want your printed marketing materials to be effective, it's important to use high-quality images. Stock photos can be a great resource for finding attractive and attention-grabbing images, but make sure to choose ones that are relevant to your brand.
And don't forget about the power of custom photography. Sometimes, there's no substitute for a beautifully-taken photo that's specifically designed to represent your business. Use high-quality images judiciously, and you'll be well on your way to creating a great brochure.
Design Your Custom Brochure Based on Your Message
Designing an effective printed marketing piece starts with having a clear idea of what you want to say. Once you know your message, you can start to think about the best way to design your brochure.
For example, if you're trying to sell a product, you'll want to include clear photos and descriptions. If you're trying to promote a service, on the other hand, you'll want to focus on creating a sense of trust and demonstrating your expertise.
Regardless of your approach, the most important thing is that your brochure reflects your brand and communicates your message in a way that is both engaging and easy to understand.
Use the Right Paper Stock & Coating
Don't forget about the printing itself!
Namely, it's important to use the right paper stock. Thinner papers will be less expensive, but they won't have the same impact as thicker, more substantial paper.
Additionally, be sure to use a coating that will make your materials more durable and resistant to moisture and fingerprints. A glossy finish will make your colors pop, while a matte finish will give your materials a more sophisticated look.
Get Your Brochures Custom Printed
Custom printing gives you the ability to add personal touches that will make your brochures stand out from the rest. You can use custom printing services to enhance the look and quality of your sales brochures and handouts.
Work With Team Concept Printing
At Team Concept Printing, we pride ourselves on being a one-stop shop for all your printing needs. We have some of the quickest turnaround times in the industry and our presses run around the clock to make sure you get your project on time, every time.
Plus, our team of experts are ready and waiting to partner with you to create a custom print solution that fits your need and budget perfectly. So what are you waiting for? Get in touch
to get started with costume brochures or other marketing materials.