Blog > April 2021 > Bolstering Your Direct Mail Marketing
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Bolstering Your Direct Mail Marketing

Stop and think about the last time you checked your mail. Most likely, it was a painfully average experience that left you wondering why you keep going back every day. Whether it be utility bills, traffic citations, or bland advertisements for products you will never use, the daily mail has lost its allure, and in many cases, it is due to a lack of effort from marketers. Thankfully, TEAM Concept Printing is here to bring excitement back to your trip to the mailbox! 

While direct mail marketing may feel outdated, it is still an effective way to reach your audience, grab their attention, and connect with them on a personal level. When a marketing firm is choosing a printer for direct mailing services, they should look no further than TEAM Concept Printing. We separate ourselves from the competition by providing sleek, creative, and striking finishes, and here are the four steps of our process!

1. Print Variable Data

To put it simply, variable data printing is a digital printing technique that changes certain elements, such as text, graphics, images, and so on for each print. With this practice, you can customize the layout, fonts and basic text, and print a distinct version for each customer. PODi and DMI report that response rates from non-personalized mail average 2% while personalized pieces have response rates of 6%, an increase of 300%!

Taking the time to personalize communication shows customers you value their business and understand who they are and what they want. Not only will variable data printing save you a lot of time, it can also shift perceptions, making prospects more motivated to buy from you when making their next purchase. It is critical to have a partner that can print variable data quickly and effectively. Luckily, at TEAM Concept Printing, this is our specialty.

2. Add Embellishments

Print embellishments alter the look of a printed piece, sometimes adding a tactile effect. Depending on the desired finish, these effects stand out from the pack and can elicit an emotional response from the recipient or viewer. Offering embellishments adds value to the printed piece, but also complexity to the production process. It takes many years of experience and top-of-the-line equipment to effectively add embellishments. 

Our expanded digital capabilities allow for short runs and quick turnaround with amazing quality. We use the MGI JETvarnish 3D Evolution to add perceived value and sensory dimensional texture to your designs. Whether produced inline or offline, print enhancement and embellishment solutions have the potential to impress customers and improve profits. For those that do it right, the opportunities are endless.


3. Apply Die Cutting

Die cutting refers to a process in which you use a machine to mass-produce cut-out shapes. You can create the same shape, with the exact same dimensions, over and over without using scissors, stencils, or a craft knife. It saves time and makes your cut-out shapes look professional and consistent every time. Much like a cookie cutter, die cutting utilizes a sharp steel blade formed into a specific shape that is then used to cut through paper.

In a world of squares and rectangles, a slight curve can be a breath of fresh air. Our die and digital cutting services allow you to think outside the box with limitless shape options ranging from simple rounded corners, holes, or stair-stepped edges to the most complex cutout you can imagine. Die cutting and digital cutting are just part of the long list of special effects and embellishments available at TEAM Concept Printing that can truly set your print project apart. 

4. Uphold Our #1Site Commitment

Now more than ever, attention to quality and detail is everything. The only way to ensure this level of care is by carrying out all forms of production under one roof. Our presses run 24 hours a day to deliver on the tightest deadlines in the industry. Over 500 separate printing presses, a 70,000 square foot design and fulfillment center, and a full-time prepress and design department. One Location. One Facility. One TEAM.

TEAM Concept Printing is a recognized leader within the custom printing industry. Their presses run 24 hours-a-day to deliver on the tightest deadlines and their attention to detail allows them to provide outstanding finished products to all clients. Best of all, their wholesale direct pricing allows print brokers, agencies and designers to offer one-stop custom print and mail capabilities at a competitive rate. If at any point you would like to see our #TEAMTough philosophy or #1Site Commitment in person, please contact us at any time. For more information, follow TEAM Concept Printing on Facebook, YouTube, Twitter, LinkedIn, Instagram, and Indeed or visit our website at

Posted: 4/15/2021 7:55:45 AM by Maggie Vietri | with 0 comments